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MUMBAI: Sunil Punjabi has put quit Sony Entertainment Television as senior VP business development and new media. He will join Cinemax as CEO and everything related to movies from distribution, exhibition and production will come under his ambience.

While Punjabi will report to the Cinemax board, Devang Sampat, president - sales marketing and operations, will report to him. 

Said Punjabi, "With this move, I have taken a larger growth opportunity. I will be joining Cinemax as CEO on 12 July."

Punjabi joined Sony in June last year to head business development for sports, and movie channels. Additionally, he was also responsible for the new media, telephony and syndication businesses.