NEW DELHI: Condé Nast has re-consolidated its digital properties into a single unit called Condé Nast Digital.
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The unit will be headed by president Sarah Chubb. Prior to this, Chubb was president of CondeNet - the unit that oversaw destination sites like Epicurious.com and Style.com. Chubb will report to company president and CEO Chuck Townsend. Townsend said, “The latest move was not a cost-cutting measure but a new step to make it easier to sell advertising across the sites.” "By creating the new digital division Condé Nast has changed its long term strategy of keeping its destination sites separate from those of its individual magazines," he added. The company had earlier separated the content-related operations of its magazines‘ standalone from CondéNet by handing over the sites to respective editors, leaving CondéNet to focus on its destination sites although CondéNet continued to handle online sales of all the sites. |
| Over the past few years, Condé Nast has made a series of digital acquisitions, including Reddit.com, a site that aggregates and ranks news; health and nutrition research web site NutritionData.com; and travel blog publisher SFO Media.
Condé Nast Digital will now combine these internet venues with individual magazine-branded sites and other, non-magazine digital assets. |
