MUMBAI: US-based LeapFrog, a provider of technology-based educational toys, has tied up with My Baby Excels to foray into the India market.

As part of the agreement, My Baby Excels will market and distribute Leapfrog‘s products in India. Founded in 1995, LeapFrog‘s portfolio focuses on three main categories - reading solutions, educational gaming and learning toys.

Says My Baby Excels MD MN Kapasi, "LeapFrog will bring edutainment to India in a big way. It is definitely going to be a hit with parents who want the best for their child. With its innovations, LeapFrog is set to revolutionise education with a quantum leap."

My Baby Excels has brought to India international toy brands such as ‘My Baby Einstein‘, ‘Tamagotchi‘ and ‘WowWee‘.