MUMBAI: Nickelodeon has announced its annual Worldwide Day of Play (WWDP) on 26 September to empower kids to take action on issues that are important to them.As part of the WWDP initiative, Nickelodeon channels and websites including Nickelodeon, Nicktoons Network, NOGGIN, The N, Nick.com, Noggin.com, Nicktoonsnetwork.com and The-N.com will go off air from 12 noon to 3 pm to encourage kids across the country to take part in the celebration of healthy and active play.

Says Nickelodeon Kids and Family Group EVP public affairs Marva Smalls, "This year, we are utilising the power of all our collective media platforms and partnerships to encourage kids and families to take action on this important issue."

WWDP is part of Nickelodeon‘s overall health and wellness efforts which include grants programs, public service announcements, websites, games and more.