MUMBAI: Australia‘s first free-to-air channel just for children, ABC3, was launched in Sydney by Prime Minister Kevin Rudd.
The channel is aimed at children between 6-to-15-year-olds and can be viewed on digital channel 23 from 6 am to 9 pm every day.
The channel will also offer content online.
ABC director of television Kim Dalton said that ABC3 will feature a range of genres including drama, music, quiz shows, news and sport. "I‘m very excited about the presenters that we‘ve recruited," Dalton said.
"We‘ve run a Me on 3 campaign and we‘ve had in excess of 4,000 applications. We‘ve sifted through all those and we‘ve selected a group of five or six really bright, young kids who are going to be the face of this channel," he added.
Launching the channel at the ABC‘s Ultimo studios in Sydney, Rudd allayed that children‘s television was a key way of fostering creativity in children.
"It excites their ability to begin to look beyond the practical and the physical, and to begin to play in their imagination about what sort of person they might become, or what sort of community or country one day they might build," he said.
