MUMBAI: ET Now, the English business news channel from Times Global Broadcasting Company Ltd (TGBCL), is now available on Tata Sky.
The channel, which delivers news on stock markets, business and finance, will be on Tata Sky channel Number 542, starting today. ET now is available on the ‘Cosmo Pack’ and ‘Mega Pack’.
Says Bennett Coleman & Co Ltd MD Vineet Jain, “Since its launch in June last year, ET Now has acquired significant audience acceptance. In line with our effort to increase reach and viewership, ET Now will capitalise on the high reach of Tata Sky across the country.”
ET Now is already available on other DTH platforms like Airtel Digital TV (Channel 309), Big TV (Channel 998) and Dish TV (Channel 597).
Says Tata Sky MD and CEO Vikram Kaushik, "Tata Sky since its inception has focused on creating a strong premium brand. In a similar fashion, ET Now has achieved a niche status as becoming the voice of India Inc. Making ET Now available to our subscribers is one more way of enhancing experience of viewers who look for such insights."
