MUMBAI: Sun Direct, the direct-to-home (DTH) service provider, has announced the availability of Telugu content on demand.

Starting 9 January, the company is offering Chiranjeevi’s blockbuster movie Shankar Dada Zindabad on its video on demand (VoD) platform.
 
Sun Direct claims it has the largest collection of movie library in all South Indian languages with more than 2000 classic and latest labels in Telugu.

The movies are priced at Rs 25 with flexible show timing beginning at 11 am, 4 pm and 8 pm on Saturdays and Sundays. 
 
Sun Direct COO Tony D’Silva said, “With the lifespan of films in theatres reducing to an average of two to three weeks and piracy eating away the revenues, DTH platform on television will emerge as an attractive alternative for production houses. New movies on DTH can be effectively leveraged between the theatre release and CD/DVD launch, making it a win-win scenario for all the parties including the subscribers and an additional revenue stream for the DTH platform.”