MUMBAI: Kids entertainment channel Nick is set to participate in the Standard Chartered Mumbai Marathon for the third consecutive year in a bid to promote its "Let‘s Just Play" campaign.
Nick will partake in the dream run to focus its initiative towards two NGO‘s - Committed Communities Development Trust (CCDT) and Childline. CCDT, a voluntary & secular trust, helps provide marginalized communities with social relevance through comprehensive programmes while Childline is a 24-hour, free, emergency phone service for street children who are in need of aid and assistance.
 
Said Nick India general manager & senior vice president Nina Elavia Jaipuria, "At Nick, our philosophy is to make sure that each child is happy and physically active. Dora the Explorer and SpongeBob Square Pants have an iconic influence on kids and have formed bonds that are beyond compare. Thus, there running the Marathon will surely inspire kids to lead physically active lives."