MUMBAI: Gaming and lottery company Playwin has announced its entry into a joint venture with Sportech PLC, a UK-based football gaming business ompany and owner of The New Football Pools.
The association will mark the launch of a broad-based online gaming platform for India. This association will enable Playwin to offer games which will be specifically tailored for the Indian audience. The new games are expected to be launched in Spring 2010 with new prediction and fantasy games initially centred around the most popular sports of cricket, football and Formula One motorsport.
This will be a 50 per cent JV and looks to capitalise on India‘s one billion population‘s passion for sport with the new gaming platform initially offering a set of sports prediction and fantasy games.
Playwin already offers various games that are based on international lotto game formats. Till date Playwin has given away more than Rs 80 billion in the form of prize money, making it one of the most successful forms of gaming within a short span of 7 years. Over 12,000 retail shops enjoy Playwin‘s patronage. The biggest jackpot win of Playwin has been bagged by a single winner with Rs 172 million on Playwin‘s Thursday Super Lotto.
Pan India Network CEO Amit Goenka said, "India is a sports loving nation and there is huge market for gaming. We are glad to have this association with Sportech considering a very wide base of sports fans in the country. With exciting sports games on offer, we are sure both Playwin and Sportech will see great success in the Indian market. Innovation has always been the backbone of Playwin‘s strategy since its inception in 2002 and basis of all our accomplishments. Moving ahead, we aim to attract and target a huge chunk of sport lovers through this joint venture".
Sportech CEO Ian Penrose says, "This gives Sportech a great opportunity to launch sports-based gaming products into a growing and lucrative marketplace, and is the logical next step in Sportech‘s ambition to be an international gaming operator. We look forward to operating a successful business in India as we continue to pursue further international expansion opportunities."
