MUMBAI: Tata Communications is acquiring BT Group Plc‘s (BT) Mosaic business, an on-demand digital media management platform that manages content and workflow from production to distribution across collaborative market eco systems.

The new service is targeted at the entire spectrum of media customers encompassing production houses, emerging digital media publisher, content service providers and TV channels.
 
The Mosaic business, with its service-oriented architechture, helps customers from the media improve cross-enterprise content creation, management and multi-format delivery. It enables enterprises to deliver innovative services that meet the rapidly changing consumer demands, maintain and expand audience numbers and lower production costs.

Says Tata Communications president and COO Vinod Kumar, "The acquisition of the Mosaic platform strengthens our global media and entertainment portfolio with powerful cloud-based digital media management applications that can be accessed over the web. This enhances our existing portfolio of services that we are offering to the media and entertainment sector. By integrating our global network infrastructure and manage services portfolio with Mosaic‘s digital media management capabilities, we are now able to create a unique platform that can take care of content workflow from production to distribution across the world." 
 
The value of the unaudited gross assets that are the subject of this transaction is $ 815,814, according to information till 30 September 2009.