MUMBAI: Tata Communications has chalked out an investment plan of $50 million to shore up its media and entertainment portfolio, quickly following up on its acquisition of BT Group‘s on-demand digital media management platform Mosaic.

The company has created a division, Global Media and Entertainment Solutions (GMES), for this purpose.

Tata Communications, which will make the investment in the division over two years, will broadly offer three products— workflow management through Mosaic, high speed broadcast through fiber using Video Connect and traditional satellite uplinking.

Tata‘s current GMES customers include NDTV, France’s TV5MONDE and Singapore’s IAH Games.

“Tata Communications intends to invest about $50 million to strengthen its media and entertainment portfolio over the next two years,” says Tata Communications president and COO Vinod Kumar. 
 
With the two softwares (Mosaic and Video Connect), Tata Communications is aiming to maximise the opportunities that digital media provides by enabling end-to-end management, distribution and delivery of content over its lifecycle from production to distribution.

"These two softwares will offer media companies an integrated end-to-end management solution, distribution and delivery of content over its life-cycle from production to distribution," Kumar adds.

The company is expecting to generate revenues of $200-300 million in the next 2-3 years from the GMES portfolio.  
 
Tata‘s GMES division will help media companies compete in the digital age as content gets delivered across multiple platforms like TV, PC, the mobile and traditional theatres quickly. The solutions will help companies approach markets rapidly, reduce costs and, as a reult, maximise profits.

Pegged at 10-$12 billion, Tata expects the GMES market to double by 2014.