MUMBAI: Vigyaapan Technologies has launched the first iphone application for Ishqiya, an upcoming film with Vidya Balan, Arshad Warsi and Naseeruddin Shah in lead roles.

The application includes photos, videos, songs, information about the cast and crew of the film. 
 
Vigyaapan Technologies founder and CEO Founder Ankush Gupta says, "The application provides an experience that allows users to relive scenes from the movie. It will help market the movie to about 650,000 NRI iphone users, increasing awareness of the movie. The application also allows the users to get closer in contact with the movie."

Vigyaapan‘s iphone application is completely integrated with twitter and facebook. The application offers quizzes and contests to users to test their knowledge on the movie.  
 
Ishqiya, produced by Raman Maroo and Vishal Bharadwaj, is a story about love arising in characters, portrayed uniquely according to their own personal traits.

The IPhone application will be available online as well as in Apple stores.