MUMBAI: Scripps Networks International‘s Food Network roll-out in the Middle East continues with the launch of the channel on Orbit Showtime Network (OSN) on 1 February.
OSN is the platform for exclusive premium Western and Arabic entertainment in the Middle East and North Africa (MENA) region.
Food Network will reach OSN‘s subscribers in the Middle East with a 24-hour, seven-day-a-week broadcast in English and subtitled in Arabic. The Middle East launch follows Food Network‘s November debut in the United Kingdom.
"The introduction of Food Network to viewers in the Middle East is another major step in our developing international expansion strategy. Orbit Showtime is a great distribution partner for Food Network and we look forward to working closely with them as we capitalize on the universal appeal of food programming and grow this business," said Scripps Networks International president Greg Moyer.
OSN CEO Marc-Antoine d‘Halluin says, "We are pleased with launching Food Network on OSN as part of our 75 channel platform. Food programming is among the popular shows in the region and I am confident that viewers will enjoy this new and dedicated cuisine channel."
In the Middle East, Food Network will showcase cooking series from chefs including Ina Garten‘s Barefoot Contessa and Rachael Ray‘s 30 Minute Meals, alongside brand new episodes of the entertainment show Food Network Challenge and new premieres of primetime series including Iron Chef America and Chopped.
