MUMBAI: The Indian Premier League (IPL) is embracing the digital medium in an aggressive manner. Earlier this month, it had announced a deal with Google wherein all matches would stream live on YouTube.
 
IPL chairman and commissioner Lalit Modi said on his twitter account that the IPL Governing Council is working on applications for itunes, android and blackberry.

Tickets for matches will go on sale in the first week of next month. 
 
When asked why the IPL was not available for broadcast on radio in the country, he said that it is not an issue of money. "We want to broadcast in radio. But radio policy guidelines do not allow FM radio broadcast."

Talking about the US market, Modi noted that IPL would be shown live on Direct TV and so also Willow on broadband. You Tube will be delayed. To complement these efforts, the IPL is also hoping to bring some games to the US market soon. For this, cooperation would be sought from the IPL franchisees.

Modi noted that globally IPL would be in HD everywhere. "I hope that broadcasters broadcast it in HD and don‘t
downgrade the signal to SD," he added.