MUMBAI: MTV Networks China, a division of US media conglomerate Viacom and CCTV.com, have launched nick.cctv.com, an online destination for Chinese audiences to access Nickelodeon-branded content. 
 
The launch of nick.cctv.com marks the first co-branded site to offer video streaming of Nickelodeon content to Chinese audiences, marking a significant milestone for MTV Networks as the first international broadcaster to provide officially sanctioned online video content in China.

MTV China MD Mei Yan says, “The co-branded site will allow on-demand access to a range of Nickelodeon content including video streaming of our biggest hits, marking a historic first for an international broadcaster in China. As one of the world‘s leading kid’s entertainment brands, we will work closely with CCTV.COM to make this platform a fun and interactive way for Chinese audiences to engage with Nickelodeon.”

CCTV.com GM Wang Wenbin says, "By virtue of Nickelodeon’s popular content and CCTV.Com’s strong communication capacity and technological platform, we believe nick.cctv.com will become the online destination for Chinese children."

The ad supported site will launch with a variety of original Nickelodeon content including online games, wallpapers and episodes of SpongeBob SquarePants available for streaming. Later this year, episodes of Nickelodeon’s Dora the Explorer and content based upon other Nickelodeon properties including CatDog will be featured on the site.

nick.cctv.com will be promoted to a television audience of over 300 million households on CCTV1 and 250 million households on children’s channel CCTV14.