MUMBAI: Flytxt, which provides technology for mobile marketing, has announced the launch of Mobile Marketing Mantra, a blog on mobile marketing technology and best practices.
 
Flytxt Group CEO Dr. Vinod Vasudevan says, “Flytxt is very pleased to create this platform for the global mobile marketing community to exchange views and expertise, the launch of the blog. Mobile Marketing Mantra will host discussions by Flytxt and industry experts on topics like marketing technology, best practices in mobile marketing, and ROI measurement."

Flytxt co-founder and senior VP product and technology Thomas Schuster says, "Mobile operators and other enterprises realise the potential of mobile as a marketing channel, but we also see a lot of myths and confusion in the minds of marketers. Through Mobile Marketing Mantra, our goal is to bust these myths and share insights from experts on right mobile marketing techniques”.
  
The blog is available at http://blog.flytxt.com/. Neon, the third generation mobile marketing platform from Flytxt is deployed at mobile operators and media companies across Africa, Asia, and Europe.

Neon, the company says, enables customers to generate incremental revenue through high-impact mobile marketing campaigns. Head quartered in Trivandrum (India), Flytxt has presence in New Delhi, Mumbai, London, Cape Town and Frankfurt.