MUMBAI: GlobeCast, a content management and delivery partner for broadcasters, has created a new division in Asia to oversee the content acquisition and distribution (Cad) business. 
 
GlobeCast’s Cad team is actively securing carriage deals for TV channels and content providers with DTH, Cable and IPTV platform operators worldwide.

GlobeCast’s expertise in ethnic content plus its proximity to operators and content providers has eventuated a number of linear and VOD content deals, with GlobeCast successfully launching top Asian channels on key European and U.S. networks serving the Cambodian, Indian, Pakistani, Chinese, Vietnamese and various other foreign ethnic viewers.

Within Asia, one of the company’s key Cad projects executed was for Russia Today, with the channel outsourcing a bulk of its Asian distribution activity to GlobeCast. In less than a year, GlobeCast secured regulatory clearances on behalf of the channel and launched the broadcaster to 16 key digital platforms in India, Singapore, Hong Kong, Korea, Indonesia and Philippines. This ensured the channel’s reach to more than 25 million homes in the region.
 
 
The channel can be viewed on Dish TV, WWIL, Dish Hits, INCable, 7 Star Cable, Big TV, Airtel DTH, DD Direct, Hathway Cable and Sun Direc and by subscribers of Singtel, Starhub, Hong Kong Cable, SK Broadband, Destiny Cable, Indovision, and .

The project also involved securing carriage for RT in more than 30,000 rooms in 200+ four & 5 star hotels in India. GlobeCast is also responsible for signal monitoring as well as the Electronic Programme Guide (EPG) and marketing activities for Russia Today.

In addition to this new activity, GlobeCast operates a worldwide satellite and fibre network, as well as provides media management services such as programme origination, playout and web streaming. In Asia, GlobeCast operates from New Delhi, Singapore, Beijing, Seoul and Hong Kong.