MUMBAI: Communications company Aircel has announced partnership with Oracle to deploy Oracle Communications Services Gatekeeper and Oracle Fusion Middleware on its platform.

The deal will provide Aircel a scalable and personalised content delivery platform for new revenue generation, the company said.

Aircel claims more than 31 million customers in 18 circles (states) and have ambitious plans to grow to more than 50 million customers this year. Earlier, Oracle had deployed its communications service fulfillment software, Siebel CRM, and Oracle Database.
 
With the new deal, Aircel will be able to offer a new personalised multi-channel content portal where customers can access a large catalog of messaging, images, music, videos, games, news and regional services; and support flexible billing and delivery models. It will allow customers to manage real-time content, searches and subscription offerings via SMS requests, interactive voice response (IVR) and the multi-channel portal.

Additionally, Oracle Communications Services Gatekeeper will enable Aircel to offer a secure partner self-service web portal that makes it easier for third-party content providers to rapidly onboard and scale their content and applications, and manage offerings within their own micro-portals; support new and flexible pricing strategies and accelerate the development of new communication applications; and monetise and generate incremental revenue from its network.
 
"Aircel plans to leverage open standards-based service delivery platform solutions as the basis for delivering interactive and personalized data services for our customers," Aircel COO Gurdeep Singh said.

Added Aircel chief information officer Ravinder Jain, "We partnered with Oracle to help maintain our leading edge in the communications industry. Oracle solutions such as Oracle Communications Services Gatekeeper and Oracle Fusion Middleware offer us the competitive advantage of reaching the market faster with integrated solutions.”