MUMBAI: Eros International Media has appointed Rajesh Bahl as chief digital officer.

Bahl will spearhead Eros‘ digital initiatives across all the new media platforms including mobile, online, DTH, IPTV, cable and other emerging platforms.

Bahl moves in from Star India where he headed the mobile business as part of Star Digital group.

Said Eros International Plc Group CEO & MD Jyoti Deshpande, "The Indian market is at an inflection point as far as the digital revolution is concerned, be it mobile, DTH, IPTV or broadband. We hope to monetise our large content library through these new media platforms and also make strategic inroads in the space. Rajesh‘s experience in music, home entertainment and television made him an ideal candidate to spearhead our digital strategy in India."

Avers Bahl, "Eros is an established global player with the advantage of a large content library. With the advent of new digital opportunities in India, I am extremely keen to put my experience into motion. The width and depth of the opportunity both internally for Eros and externally for the sector is exciting and I am confident that the next 2-3 years will be ground-breaking."

Bahl brings with him over 12 years of experience in the media and entertainment space. Besides spending more than three years at Star, Bahl has also worked with international music labels like Universal Music and Sony Music handling various assignments including A&R and marketing, content acquisition and licensing, sales and business development for around 9 years.