MUMBAI: Suvidhaa Infoserve has tied up with major DTH service providers to offer customers the facility of recharging their subscriptions from any of Suvidhaa’s 20,000 outlets across over 500 cities and over 20 states in India.
 
The tie-up at the initial stage is with Videocon, Sun Direct, Reliance Big TV, Tata Sky and Dish TV.

Suvidhaa founder MD and CEO Paresh Rajde says, “The DTH market has a huge potential growth. However, the current number of DTH subscribers is only a small proportion of the total number of TV households, indicating vast growth in the future. Suvidhaa will help the DTH users to recharge their account through our widespread network.” 
 
With new players coming in, DTH is currently on a growth curve. By taking the S-commerce route, DTH players could reduce their distribution and collection costs.