MUMBAI: Reliance MediaWorks (RMW) has entered into a strategic partnership with UFO Moviez to create a wider platform for film releases on digital screens.

UFO Moviez will set up an additional encoding and encryption facility in the premises of RMW, the largest multiplex chain operator with 250 screens across the country.

RMW CEO Anil Arjun said, “The alliance will accelerate the creation of a secure digital ecosystem that facilitates a wider reach for digital distribution of movies, delivering to movie consumers a superior experience, more content, with greater reliability and lower costs. That’s where we can make a real difference.”

UFO Moviez India joint MD Kapil Agarwal added, “The alliance would help us focus on our core business of technology development and greater proliferation of digital systems across cinemas, while creating a significant platform for producers and distributors to optimise their print costs and spend more on marketing and publicity within the overall release cost, resulting into accelerating of the recovery process.”