MUMBAI: Studio 18 has granted Video on Demand (VoD) rights of five films of The Indian Film Company to hotels in China and Macau.

The films are Jab We Met, Welcome, Singh Is Kinng, Kidnap and Golmaal Returns. The globalisation of Bollywood and the enormous tourist traffic in China is expected to have a huge impact, the Studio feels.

TIFC‘s Indian titles will be shown on the interactive entertainment system of bedrooms in three of the topmost hotels of Macau like Venetian, Sands, Casino and Four Seasons.

Says Studio 18 head international business Tanuj Garg, "This initiative with our preferred content aggregator is in line with our continuing endeavour to create new and unconventional revenue streams for the organisation‘s library titles and keep their monetisation active."

While Hollywood studios have been known to show their blockbusters in hotel rooms for customers to pay and watch, films from Bollywood had not made any headway in the direction so far.

Conventionally, films sourced by established hotels in China and Macau comprises adult and non-adult content from US, China, Japan, Europe and Korea.