MUMBAI: Hyderabad-based DQE has appointed Plus Licens AB (Plus Licens), one of Sweden’s leading licensing and merchandising agents, as its licensing representative for The Jungle Book.

Under the terms of the agreement, Plus Licens will represent DQE on the commercial exploitation of Jungle Book’s merchandising and publishing agreements in several countries including Sweden, Norway, Finland, Denmark, Bulgaria, Czech Republic, Hungary, Poland, Russia and several other countries in Eastern Europe.
 
The agreement is commercially significant to DQE with estimated potential revenues in excess of a million dollars for the license term as estimated by Plus Licens. The Swedish company intends to market The Jungle Book merchandise and books to coincide with the TV broadcast of the series scheduled to begin early next year.

Says DQE Group chaiman and CEO Tapas Chakravarti, “As DQE continues to execute its strategy of capitalizing and licensing opportunities of our core global brands, we believe our partnership with Plus Licens will maximize commercial opportunities in these regions. Plus Licens has an impeccable track record stretching back over 30 years coupled with tremendous market reach in the Nordic countries and over 30 East European nations.”