MUMBAI: Endhiran (The Robot) has not only hijacked the box-office collections in Southern India, but is also storming the global market with its high quality visual effects.
Eros International Media, which is distributing the Tamil and Telugu versions of the movie in the overseas markets through its subsidiary Ayngaran International, has claimed that Endhiran has collected Rs 610 million internationally.
Ayngaran International is a 51 per cent subsidiary of Eros International and specialises in distribution of Tamil film in theatrical and home video formats in the international market.
The movie has grossed Rs 200 million in the United States of America, Rs 80 million in the United Kingdom (Including Europe), Rs 70 million in the Middle East, Rs 210 million in South East Asia (including Malaysia and Singapore) and Rs 50 million in the rest of the world.
“The film has received a stupendous response and has seen a manifold success compared to the Rajnikanth starrer Sivaji,” Eros said.
Endhiran stars Rajnikanth and is directed by Shanker.
Ayngaran International CEO K Karunamoorthy said, "We are pleased to announce the exceptional response to the Tamil and Telegu versions of the film-Endhiran, not just in India but across the world. The magnificent trio - Rajnikanth, Shankar and AR Rehman have hit the jackpot once again. We were very confident about the film breaking all box office records. The combined distribution strength of Ayngaran International and Eros International has enabled us to integrate the Tamil film industry by producing and releasing films very successfully on the global platform."
The company also said that Ayngaran International and Eros International will continue to establish its strong regional presence and penetrate into new market segments, audiences, acquisition and exploitation of regional film content.
Eros International Media MD Sunil Lulla said, "It gives me immense pride to announce the exceptional response received for the Tamil and Telugu versions of the film-Endhiran, which has been distributed through our own subsidiary Company, Ayngaran International. We are elated with the box office collections of the film across the globe and wish to contribute the success to the very talented team of Endhiran. We believe the extensive distribution power of Ayngaran International and Eros International has given us a competitive advantage and we will continue to strive to create greater success stories in the future."
