MUMBAI: Cinema theatre chains PVR and Cinepolis have bagged awards at the India Retail Forum.
PVR was awarded ‘The most admired retailer of the year’ award in the multiplex category. Other cinemas nominated in the category were Big Cinemas, Inox, Fun Cinemas, Cinemax and Fame Cinemas.
Cinépolis, on the other hand, took home the "Most admired retail launch of the year" award.
Said PVR CEO and group president Pramod Arora, “We strive to provide the PVR experience to the masses; therefore, we have PVR Gold class in tier I and PVR Talkies in tier II and tier III cities. We further plan to expand the PVR brand into other aspects of entertainment formats and become an integrated retail and film entertainment company."
PVR currently has 142 screens spread across 18 key cities in India.
For Cinepolis, the world‘s 4th largest movie theatre chain, the award acknowledged its flawless rollout, the high quality of service delivery and a world-class theatrical viewing experience that has instantly resonated with the audiences.
Said Cinépolis India managing director and country head Milan Saini, "The award acknowledges the successful entry of brand Cinépolis in India, and the new standards of excellence we are trying to establish. We appreciate this great honour and look forward to taking our innovative cinema concept to all the major cities across India."
Cinépolis marked its entry into the Indian film exhibition industry with the launch of its first multiplex in Amritsar in December 2009. The multiplex chain plans to open 80 screens by the end of 2011 and 500 screens by 2016.
