MUMBAI: Hyderabad-based DQ Entertainment has signed a home video distribution deal with Play Records Marketing & Distribution Ltd (Play Records), Israel for its 3D animated TV series, The Jungle Book.

Under the terms of the agreement, Play Records has been awarded the home video distribution rights for the 52, eleven-minute TV series of The Jungle Book in Israel over a period of three years for which the company will receive a minimum guarantee as upfront payment for the license. It will also be entitled to a royalty on future sales during the license period.
 
DQE chairman and CEO Tapaas Chakravarti said, "Play Records are leaders in home video distribution market in Israel and it is only logical for us to associate with them for an iconic and classic property like The Jungle Book. This deal falls perfectly in line with our global plans and is strategically very important for us since it will pave the way for more revenue opportunities in this region. We believe that this is the beginning of a long lasting and mutually beneficial collaboration with Play Records."

The Jungle Book has already been sold in multiple countries around the world for broadcasting, licensing and distribution. This is the first time DQE has entered the strategically important home video distribution market in Israel .

The home video distribution market in Israel has steadily increased its output and is increasingly embracing digital animated content. Play Records is a leading home video distributor in this region and already holds image rights for other popular digital brands.

DQE has previously announced a broadcasting deal with Noga Communication for The Jungle Book in Israel.