MUMBAI: The collection figures during pre-Diwali period between Navratri festival and Diwali are always very dull. Watching cinema is least of people’s priorities during this time. No wonder then that all the films released during this period have fallen like nine pins.
The only film that got a head start was Salman Khan’s Dabangg which established its merits before the Navratri festival began.
Dabangg had a glorious opening weekend and completed the first week run with Rs 807.97 million gross followed by Rs 371.22 million in second week, Rs 164.19 million in third and Rs 35.84 million in its fourth week.
The film totalled Rs 1.38 billion gross, amounting to a net take home of about Rs 760 million which would stand at second highest after 3 Idiots.
The total recovery of Dabangg for the producers should easily touch Rs 1 billion with music rights accounting for Rs 60 million, domestic video for about Rs 20 million, overseas fetching Rs 37.5 million and satellite rights billed at Rs 130 million.
The film did not have many takers for overseas and domestic rights and they were sold cheap. However, the prices for satellite rights and music were revised upwards after the film’s tremendous response.
