MUMBAI: India’s four major kids entertainment channels, Cartoon Network, Pogo, Disney and Nick are all set to dish out special shows, movies and events for their target audience on Children’s Day.
Around 14 per cent of India’s population is below the age of 14 and Children’s Day comes as a great opportunity for channels to gain as many TRPs as possible. The kids channels are, thus, leaving no stone unturned to keep the little ones engaged.
Cartoon Network will premiere its first Indian-made original series, Roll No. 21, a contemporary take on the adventures of Lord Krishna as Kris, who would be coping with teachers, homework and friends without using his power. Season 1 of the serial comprises 13 episodes and will be shown every Sunday at 5 pm.
Said South Asia, Turner International India VP and deputy general manager–Entertainment Networks, Monica Tata, “It is a moment of great pride for Turner as we launch ‘Roll No. 21’, our first Cartoon Network Original series from India. Under the aegis of its overall vision to promote the medium it has helped nurture local talent through acquisitions, marketing and extending expertise to partner production houses and aid in the creation of home-grown heroes such as Chhota Bheem. Moving forward, as part of its Desi Toons strategy, Turner is committed to develop and create its IPs. Post the successful launch of the Pogo original series Kumbh Karan in June this year, we are delighted to introduce Roll No. 21 on Cartoon Network.”
On its part, Pogo, will be presenting a special episode of M.A.D on 14 November at 10.30 am. The programme will have Rob, the popular host of the show, treating kids by creating a unique big picture, along with 25 lucky children, using packs of Britannia treat Chocodecker and Jim Jam.
The telecast will be followed by the premiere of the animated feature Chhota Bheem vs. Aliens at 12 noon. The film has Chhota Bheem in a new avatar.
Disney has also lined up shows and movies, especially for the young ones. The channel will be showing two films, Tarzan – The Wonder car and The Incredibles, back-to-back at 11.30 am and 2.00 pm respectively. The channel will also air back-to-back episodes of Phineas and Ferbs from 5 to 7.30 pm, followed by the telecast of back-to-back episodes of Guzura from 7.30 to 9.30 pm.
While Disney XD will present special episodes of Kick Buttowski – Suburban Daredevil from 9 am to 12.30 pm and Dennis and Gnasher from 3 pm to 5 pm, Nick will gift the Nick Landmark gift card to every kid who sends the SMS ‘I love Nick’ to 56882. This will be shown between shows as teasers during commercial breaks on 13 and 14 November.
