Mumbai: Sony LIV India has partnered with PokerBaazi to become the official co-powered by sponsor of Shark Tank India Season 2. This partnership will enhance PokerBaazi‘s leadership in growing skill-based sports in India.

PokerBaazi is also celebrating the Shark Tank season on social media with several unique social media initiatives, like #PokerTank, which is being led by PokerBaazi team pro – Abhishek Goindi and Muskan Sethi. #PokerTank will be an edutainment series across social media platforms of PokerBaazi showcasing similarities between concepts of poker and decision making in entrepreneurial life, helping the masses to resonate with Poker beyond the technicalities of the sport.

Speaking about the partnership, Baazi Games founder and chief executive officer Navkiran Singh said, "We believe that the alignment of what defines poker as a skill-based sport cannot have an association better than Shark Tank India. In life and in entrepreneurship, you need to keep making the right decisions over time, and Shark Tank is one such medium that reflects the same ideology, which is why we chose to officially associate with the property."

He also added, "We want to thank the entire team of Sony LIV, who have brought a larger-than-life concept to life and showcased that anything is possible if we have a dream with the right set of skills and want to pursue it wholeheartedly."

Sony LIV head ad sales revenue Ranjana Mangla said, "We are pleased to associate with PokerBaazi. Sony LIV focuses on novel approaches for each of its partners to create synergies between the brand and its target audience. The show provides a highly credible environment for marketers to tell their brand stories, drive focused and clutter-breaking advertising for both emerging and established brands."