Mumbai: Tic Tac, the confectionery brand of Ferrero India (part of Ferrero Group), one of the world’s leading manufacturers of sweet-packaged products, has announced the launch of its latest digital influencer campaign #TicTacLife in a musical collaboration with the internet sensation Yashraj Mukhate.
The campaign aims to portray Tic Tac as an inspiration for a refreshing transformation that brings alive the precious moments of fun and good vibes, to further establish Tic Tac as the preferred choice of refreshment amongst the youth of India. As part of the digital campaign, Yashraj Mukhate showcases how Tic Tac breaks the silence of boredom through the iconic rattle sound of Tic Tac Box, thereby creating a refreshing symphony. Yashraj takes you to the realm of #TicTacLife, by creating lively music to uplift one’s mood and refresh inner positivity.
The digital film opens with a sleepy Yashraj nodding while sitting at his desk. To snap out of the seemingly never-ending boredom, he opens a pack of Tic Tac which brings much-needed instant refreshment. While enjoying the newfound revival, his eyes light up in joy as he is inspired by the sound of Tic Tac. Furthermore, he uses the Tic Tac box to create a delightful rejuvenating symphony to break people out of boredom and uses the jingle to invite people to join him in living the Tic Tac life.
Ferrero India marketing head, Pills & Gums Zoher Kapuswala said, “Tic Tac has always been a ‘Youth-first’ brand, keeping the consumer at the heart of all its endeavours. Keeping pace with Gen Z & their passion for music & fun, we leveraged the magical combination of the viral music sensation- Yashraj Mukhate’s aptitude, & the Brand’s Iconic Rattle sound to create an engaging and exciting symphony that inspires everyone towards a refreshing transformation from boredom to fun-filled moments.”
Yashraj Mukhate said, “I’m very excited to collaborate with Tic Tac on its new digital campaign #TicTacLife. Playing with interesting sounds has been a running theme on my profile and the amazing rattle sound of the Tic Tac box has given me the inspiration to make this refreshing jingle. I encourage everyone to join me in living the Tic Tac life and break out of the dull day-to-day boredom.”
#TicTacLife is a digital influencer campaign that will be leveraged across social & digital platforms.
