Mumbai: With World Book Day being celebrated on Sunday, 23April, Amazon.in has announced its yearlong #GiftABook campaign. With the aim to inspire the culture of reading and gifting books in India, the campaign focuses on the significance of giving a gift that keeps on giving. Customers can discover books across genres and age groups with a host of exciting offers and deals on the specially curated gift of a book storefront. This initiative by Amazon.in is part of its ongoing effort to ‘Make India read.’
To kick off the campaign, a digital video was launched earlier this year that captures the journey of a young girl showcasing the impact of books gifted to her at various stages in her life that help shape her story. The video emphasises that books are gifts that never go out of fashion and highlights the many benefits of reading, such as enhancing curiosity, developing imagination, generating new ideas, and building character. Check out the campaign video here.
Amazon India director of media Rajarshi Guin expressed his enthusiasm for the campaign, “We are committed to contributing to building a nation of readers. Reading helps in developing imagination, enhancing curiosity, generating new ideas and building character. These are some of the many reasons why Books are great gifts. At Amazon, we are passionate about Books and we are working with sellers, publishers and authors to bring alive our vision of making India read more. Our campaign #GiftABook is a small step in this long journey to spread the love of reading. Customers can visit our website and app to browse through millions of titles across genres and languages to select a book for themselves and their loved ones.”
Award-winning author Sudha Murthy said, “If you buy a book, you’re buying knowledge in a way. Books give you comfort, knowledge and a kind of flexibility—you can read whenever you have time. It’s an amazing gift. I always tell every mother that if you want her children to spend their time in the right way at the right age, then they must learn the habit of reading and to read you should have books. I believe people who have books are the richest people because they have the wealth of knowledge. Please read a book, please buy a book.”
This World Book Day, customers can also find eBooks, audiobooks and physical books in multiple Indian languages such as Hindi, Tamil, Marathi, Malayalam, Gujarati & more and across genres on the specially curated storefront on Amazon.in from 16 – 25 April 2023.
