Mumbai: Disney Star, the official television broadcaster of the TATA IPL 2023, has achieved an unprecedented milestone by breaking viewership records once again with the cumulative reach for live broadcast of the first 48 matches, till Week 5, registering 451 million unique audiences which is 21 per cent higher than the last year's full-season reach and 33 per cent higher than last year's 48 matches.
This edition of the IPL on television has broken all records, achieving the highest-ever reach in HSM, North, and West in the tournament's history. It also garnered the highest-ever reach in Gujarat, Maharashtra, UP, Rajasthan, Madhya Pradesh, Bihar, Punjab, Haryana, Himachal Pradesh, Odisha, and Bangalore, and the second-highest ever reach in Delhi, Mumbai, and Karnataka.
The live broadcast of the first 48 matches of the tournament also saw a consumption of 266 billion minutes, the second-highest ever in the tournament's history, excluding Covid years. Additionally, there was a 29 per cent growth in TVR for the first 48 matches. The first 48 matches also witnessed the highest-ever HD reach of 86 million, which is 3.4 times higher than last year.
Disney Star's commitment to delivering the most engaging and compelling viewing experience for the TATA IPL 2023 on television has been the driving force behind this historic achievement. The broadcaster is proud to have played a pivotal role in the tournament's success and is committed to providing viewers with the best possible viewing experience in the coming weeks leading up to the grand final on 28 May.
Source: BARC
* 2+U+R
** M15+
