Mumbai: JioCinema, the digital rights holder of the TATA Indian Premier League, invited fans to a thrilling TATA IPL Fan Park experience across Nellore, Ludhiana, Patna, Ranchi, and Hosur as excitement around the league peaked over the weekend. 55,000 cricket fans turned up in support of their favourite teams that were in action as the four-weekend games were live streaming via JioCinema across the five TATA IPL Fan Parks.
Fan Parks are a part of JioCinema’s comprehensive plans to take cricket to every internet user and every community with access to the internet by inviting fans to stream venues in more than 35 cities and towns. Extending their digital-first offerings, JioCinema plans to make out-of-home sports viewing omnipresent across 13 states, for the first time on digital. Around 1,80,000 fans have been entertained across 28 cities and towns since April 16 through this endeavour.
It is the first time that a sporting event is being streamed digitally at such a large scale for community viewing, taking the tournament to every internet user in the country.
Nellore and Ludhiana caught the battle between Sunrisers Hyderabad and Lucknow Super Giants where the latter emerged on top by seven wickets in the first game of Saturday’s double-header. Prabhsimran Singh and Harpreet Brar led their side to a crucial victory over Delhi Capitals by 31 runs in the second match.
Fans in Patna, Ranchi, and Hosur saw Royal Challengers Bangalore beat Rajasthan Royals by 112 runs in the first game on Sunday afternoon, followed by Kolkata Knight Riders beating Chennai Super Kings by six wickets at Chepauk.
Access to the TATA IPL Fan Park was free of cost. The TATA IPL Fan Park had a wide variety of offerings for people of all ages, including a dedicated Family Zone, Kids Zone, Food & Beverages, and the JioCinema Experience Zone.
Prime public spots across the seven cities were transformed into entertainment hubs with TATA IPL Fan Parks set up for fans of the game. People were able to not just catch live action but also enjoy with their family and friends.
TATA IPL viewership on JioCinema is a testament to shifting consumer preference for digital when viewing live sports and it is now setting global benchmarks by bringing in the community viewing dimension.
Viewers can continue to watch their preferred sports by downloading JioCinema (iOS & Android). For the latest updates, news, scores, and videos, fans can follow Sports18 on Facebook, Instagram, Twitter and YouTube and JioCinema on Facebook, Instagram, Twitter and YouTube.
