Mumbai: Sports and Lifestyle is a significant part of our dreams and aspirations. India has a rich tradition of sports, with a particular focus on cricket, field hockey, and kabaddi, among others. Many young people in India dream of becoming professional athletes and representing their country on the international stage.
In addition to sports, lifestyle is also a key consideration for many Indians. As the country's economy has grown and incomes have risen, there has been an increasing demand for luxury goods and experiences, including high-end fashion, luxury travel, and fine dining.
For some Indians, the dream of sports and lifestyle goes beyond personal aspirations and encompasses broader social and cultural goals. For example, there is a growing movement in the country to promote healthy living and physical activity, particularly among young people. Sports and lifestyle are seen as important tools for achieving these goals, as they provide opportunities for exercise and physical activity, as well as promoting positive social interactions and community engagement.
India is a rapidly growing country with 1.3 bn people, and the ‘Make in India’ campaign is a step taken by the Indian government to promote the manufacturing industry in India. This campaign has been hugely successful, and is continuing to create jobs and investment in India. The sports and lifestyle industry requires a range of products, from athletic gear and footwear to fashion items and accessories. By leveraging the popularity of sports and tying it to lifestyle products, Indian companies can build stronger brands that resonate with consumers. This can help to create a more positive image of India as a whole, which in turn can support broader efforts to promote Make in India. Indian companies can explore new ways to integrate technology, materials, and design into their products. This can help to drive advancements in fields such as textiles, materials science, and wearable technology, which can have a positive impact on a range of industries.
By investing in sports infrastructure and promoting healthy living, ‘Make in India’ campaign can continue to fulfill the dreams of its people while also promoting greater health and wellbeing for all.
The author of this article is playR co-founder Ravi Kukreja.
