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MUMBAI: Hyderabad-based DQ Entertainment has signed a licensing agreement for ‘The Jungle Book’ with C. Riethmuller GmbH (Riethmuller), Germany, for the distribution of branded party products in Germany, Austria and Switzerland.

As per the agreement, Riethmuller will manufacture and distribute party goods like paper plates, paper cups, napkins, table covers, party chains, party hats, balloons, drinking straws, candles, party bags and banners, decorating garlands and lanterns etc. based on The Jungle Book characters. 
 
Riethmuller will manufacture these in Germany, Austria and Switzerland for a period of two years.

Says DQE Group CMD and CEO Tapaas Chakravarti, “Riethmuller are the leaders in Europe and Asia and have a strong penetration in Germany, Austria and Switzerland for party products. We are sure that Riethmuller are the right partners for merchandising an iconic property like The Jungle Book. This is the beginning of a new and strategic relationship and we look forward to continue our association with Riethmuller as well as our strategic partners ZDF Enterprises.”

The deal was concluded through the animation, gaming and live action entertainment production and distribution company’s merchandising agents in Germany, ZDF.

Avers ZDF Enterprises project manager merchandising Oliver Grundel, "Riethmueller has a company history of more than 150 years and is one of Europe‘s leading and most successful companies in the field of event-, party-, carnival- and decorative supplies. We are pleased to have won another high calibre partner in the licensing of The Jungle Book and are convinced that this topic will be successfully translated into these product categories as well."

Riethmuller’s product range include properties like Spiderman, Barbie, 3 Musketeers, Ben 10, Roary, Barbie Glam, Spider-Man & Friends, Spider Sense, Playmobile Pirates, Teddy & Friends, Pirates, Dino and Safari.

States Riethmueller CEO Edgar Riethmueller, "We believe in the enormous potential of The Jungle Book as one of the most popular topics and as one of the true international classics in L&M. Thus, we are very happy to have reached this agreement and look forward to working jointly with ZDF Enterprises and DQ Entertainment."