MUMBAI: BIGFlix.com, the home entertainment division of Reliance ADA group, has acquired the exclusive broadband rights from Shemaroo Entertainment, producers of ‘Shilpa’s Yoga’, to launch the yoga content on their broadband website.
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As a part of this deal, Biflix users will be provided with an opportunity to download the 35-minute video of Shilpa’s Yoga for $4.49. The yoga content is available in small duration video formats. Also, the website will provide the customers with free one-minute duration formats of various “asanas”. |
| Commenting on the occasion, BigFlix.com chief operating officer Kamal Gianchandani said, ‘This is in keeping with our strategy to diversify into different genres of entertainment thereby providing our patrons with more options to choose from. The objective is to provide easy access to our patrons to good quality content. We are confident that our association with Shemaroo would benefit our viewers both in India and internationally.”
“We are really glad to see this lifestyle content online at bigflix.com. Going live on the net will make Shilpa’s Yoga content accessible to audiences across the globe anywhere. The home video and digital sales of this exclusive product will definitely compliment each other,” added Shemaroo Entertainment director Jai Maroo. The yoga DVDs will be available at all BIGFlix DVD rental stores in 10 cities namely Mumbai, Delhi, Kolkata, Chennai, Pune, Ahmedabad, Hyderabad, Chandigarh, Indore and Bangalore. It will also be sold in other retail stores. |
