MUMBAI: Ameba, the Winnipeg based IPTV system for kid‘s entertainment, has taken delivery of its proprietary set-top boxes in preparation for its North American launch of AmebaTV.com.

The new portal is designed to deliver safe children‘s entertainment which is commercial free directly to television viewers via the Internet.
 
"Taking delivery of our set-top boxes is a milestone in our plan to bring children a truly safe television entertainment environment that is designed to put control over programming choices in the hands of parents. We will provide producers with easy access to a profitable no-risk system for direct digital distribution of their content," said Ameba President Tony Havelka.

At AmebaTV.com parents can select a range of titles from the AmebaTV.com website and download content to the Ameba set-top box. Children can select the titles they want to watch from the parent approved list on their TV.
 
For producers, Ameba offers a revenue model based on consumption. Once the digital content is on Ameba, the royalties begin. If content is not yet in a digital format, Ameba will pay to have the content digitised in advance, recouping the costs from the royalty stream. Digital files can be transferred back to the programmer at any time free of charge.

Only the content transfers to Ameba and not the rights. So rights holders are free to add or remove content as they see fit, giving them full control of their content on the Ameba platform.

AmebaTV.com maintains a library of 500 hours of commercial free live-action and animated age-appropriate content from producers including Decode Entertainment, Breakthrough New Media and Casablanca Kids.

The programming slate includes SkinnamarinkTV, Wee Sing Train, Mother Goose Club, I‘m BoHUNKy-Dory, Olivers Adventures, Rainbow Fish, Hoobs, and I Love Mummy.