BANGALORE: Vodafone Group Plc’s former CEO Arun Sarin has joined Aricent as a director of the board.

“Sarin will perform the normal fiduciary functions of a director and will have a non-operational role in the company,” informed Aricent President and CEO Sanjay Dhawan.

“As someone involved directly with mobile telephony services industry, Arun brings in a vast amount knowledge and experience,” added Dhawan.
 
Aricent®, a global innovation, technology and services company focused exclusively on communications, today also announced Experience Engineering, which Aricent says is an integrated strategy, innovation, product development and systems integration engagement model aimed at enabling both fixed and mobile network operators to conceptualize, productize and commercialize highly differentiated subscriber experiences.

“Service providers are in a unique position to deliver innovative mobile services that integrate best in class devices, high performance networks, and a virtually unlimited set of applications and services into a single compelling subscriber experience,” said Sarin. 
 
“Aricent’s Experience Engineering is the first engagement model of its kind that assists operators through the innovation, development and delivery phases of their experience strategies. It’s very timely given the top strategic concerns of carriers today,” added Sarin.