MUMBAI: In its effort to lead the 3D revolution by offering customers new dimensions in sports programming, DirectTV will offer three dedicated 3D channels by which millions of its HD customers will have access to ESPN‘s entire 3D programming lineup including the 2010 Fifa World Cup matches.
 
Said Disney & ESPN Networks Group executive vice president, affiliate sales and marketing David C. Preschlack, “Both ESPN and DirectTV recognise the groundswell effect 3D has already had on the television industry in the last few months. This agreement is the first step in providing sports fans access to exciting, dynamic content, as well as providing our affiliates new opportunities to provide cutting-edge product offerings to their subscribers.”

Beginning June 11 with the first 2010 Fifa World Cup match between host South Africa and Mexico, the 3D programming will feature at least 85 live sporting events during its first year. The service has been under test since the last two years. 
 
In addition, DirecTV will also offer a 24/7 3D pay-per-view channel and a 24/7 3D DirectTV on-demand channel.
Other sports events include the 2011 BCS National Championship Game, college basketball and football contests as well as the Summer X Games.