Dish, Ensequence to provide interactive features to NBCU’s Olympics coverage

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Dish, Ensequence to provide interactive features to NBCU’s Olympics coverage

MUMBAI: Pay-TV provider Dish Network Corporation and interactive TV company Ensequence have joined hands to provide interactive features to NBC Universal’s (NBCU) coverage of the Beijing Olympics.

Dish Network will offer NBCU‘s 2008 Beijing Olympic Games coverage through its interactive TV (iTV) mosaic, a multiple-screen showcase available to 12 million iTV-enabled Dish Network subscribers.

 

The iTV mosaic will broadcast from six NBCU channels: CNBC, MSNBC, Oxygen, USA Network and two Olympic highlight channels. Dish Network subscribers can watch all six screens simultaneously or select one channel to watch in full-screen.

Dish Network EVP Michael Kelly said, “The mosaic is an important component of Dish Network‘s more than 25 existing iTV channels, the most offered by any pay-TV provider in the US, and serves as a great option for fans of NBCU‘s 2008 Olympic Games coverage to follow their favorite events and athletes.”

 
Ensequence will provide a separate interactive application on DishHome (Dish Network Ch. 100). Viewers will be able to access athlete profiles, read late-breaking news, view video highlights of the day‘s events, and track each country‘s medal counts among other features.