MUMBAI: Dish TV has crossed seven million subscribers and hopes to add another 2.5 million this fiscal.
The DTH operator hopes to benefit from the rich line up of sporting events during the year and has come out with a special offer to target this segment.
“We have added two million subscribers in FY‘10 and expect to add 2.5 million this fiscal,” says Dish TV managing director Jawahar Goel.
Dish TV has unveiled a special acquisition offer ‘World Cup Se World Cup Tak‘. In this offer, customers can get a 12-month Gold Pack and set-top-box (STB) for Rs 3190, while a four-month Gold Pack with STB can be purchased for Rs 1690 (with Rs 200 as installation charges).
The DTH operator is offering ESPN Star Sports, Star Cricket, DD Sports, Ten Sports and Zee Sports under the Gold Pack for Rs 210 per month.
“This is ‘World Cup Se World Cup Tak‘ offer that we have launched as there are many sporting events,” Goel adds.
The sporting line up includes the IPL, Twenty20 World Cup, Fifa World Cup, ICC World Cup hosted in India, the Champions League and Commonwealth Games.
In a bid to control the churn rate, Dish TV has launched special offers, launching a new recharge offer for its Silver Saver and Gold Saver subscribers. Customers will get four months worth of subscription by paying recharge for three months.
