MUMBAI: Dow Jones has announced the launch of The Wall Street Journal India Mobile application in association with Bharti Airtel, one of Asia’s leading integrated telecom service provider.
The application provides the latest international and Indian financial and business news from The Wall Street Journal and Dow Jones Newswires. It will be available exclusively to Airtel mobile customers.
The Wall Street Journal India Mobile can be downloaded free-of-charge by Airtel pre-paid and post-paid mobile users. Customers will have to pay a monthly subscription fee of Rs 99 only if they choose to access premium financial market news and data, the personalization functionality and the portfolio tracker which helps monitor stock portfolios as well as mutual funds and commodities investments.
Dow Jones India MD Mitya New says, “The Wall Street Journal India Mobile application provides leading-edge functionality and content targeted at consumers in the Indian market. Our partnership with Bharti Airtel, India’s leading mobile phone operator, significantly enhances our ability to reach mobile users across India.”
Bharti Airtel CMO mobile services Raghunath Mandava says, “The Wall Street Journal India Mobile application is our latest initiative that will empower our customers to make smarter decisions by accessing news and information from one of the world’s most trusted and premier providers of financial information.”
The Wall Street Journal India Mobile application is currently compatible with a large number of models of Blackberry and Nokia Smartphones and will be extended to other handsets soon. Airtel mobile customers may download The Wall Street Journal India Mobile application by texting ‘WSJ’ to 54321.
The product will also give access to international news, technology trends, lifestyle features, blogs and multimedia content from The Wall Street Journal, including an exclusive tie-up with Naukri.com for premium job seekers and hotel deals from Yatra.com
Key features of The WSJ India Mobile application include:
Global and local financial market news and information;
Business, politics, economics, finance and management news from India and around the world;
Search and tracking capabilities for over 8,000 companies, mutual funds and all IPOs over the last three years with customized chart views and premium market commentary;
Lifestyle, travel and leisure content including personal technology coverage, executive jobs and travel deals;
Videos and podcasts on global news, technology trends and interviews with prominent CEOs;
User-defined page personalisation option.
