MUMBAI: Fox News is foraying into the Indian market through Star India‘s mobile application Plus.
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Through the partnership, Fox News will provide international news content ranging from entertainment, politics, business, world, health and sports for Plus. |
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For further expansion into the Indian market, Fox News Channel has also tied up with direct-to-home service provider Tata Sky. The channel is currently awaiting regulatory approval. Fox News Head of International Affairs Vipp Jaiswal said, "This is the first time that we are entering the Indian market through the mobile portal Plus. We will soon be available via mobile in other parts of Asia like Singapore, Hong Kong." |
| Star Mobile Entertainment SVP Viren Popli said, "Apart from other offerings, Fox News on our mobile portal will provide un-diluted International news which has a deep impact on India."
On Plus, Fox News will provide news based content including headlines, which will link out to full text articles for users to browse. Plus will be a gateway to the Fox News wap site, www.foxnews.mobi and Fox Business News wapsite m.foxbusiness.com, through which users can access multi-genre international news. Jaiswal further says that soon Fox will be providing audio and video news clippings for the mobile portal. However currently Plus offers only 30 seconds of mobisodes of the daily soaps. Mobisodes are customised mobile episodes of Star‘s entertainment channels available on Plus. |
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Star Mobile Entertainment has also tied up with mobile phone hand set manufacturer Sony Ericsson to bring its mobile content services to users of this brand of handsets. As per the tie-up, Plus application will be exclusively pre-embedded in a range of Sony Ericsson phones in India. |
