MUMBAI: Ignitee Digital Solutions, a digital marketing company, has partnered with Fox Star Studios India for the phase II promotion of their hilarious film Quick Gun Murugun on various social platforms. The company is leveraging the film on social platforms like Facebook, Twitter, You Tube and Bindass.com.

On the profiles created on the social media network prior to the release of the film, Ignitee in less than two weeks claims to have generated additional 50 per cent fans. They are participating in discussions with the characters of the movie and also in various contests.

Talking of the partnership, Ignitee Digital Solutions vice chairman V Ramani said, "We are thrilled to be partnering and promoting Quick Gun Murugun on various social platforms for Fox Star Studios. Social Media today is the fastest, spontaneous and most interactive platform and thus forms an apt opportunity for a movie like Quick Gun Murugun."Adds Fox Star Studios India Head of distribution, marketing and syndication Vivek Krishnani, "There is a huge hype for Quick Gun Murugun and we are trying to capitalise the same in the online space. We are trying out some new things and hope to replicate similar success that Ignitee has had with some of their other clients."