MUMBAI: ITV Studios has increased its global footprint with the launch of its seventh international production office in France.

The French studio will create new formats and will also exploit existing formats from ITV Studios.

The studio will be led by Francois Florentiny as director-general.
 
Florentiny launched his own creative format company, Flow Productions, in 2004, consulting for companies such as Télé Images, Coyote, Extreme Sports Channel (Chellomedia), Scarlett Productions, NRJ12, Zadig Productions, ARTE, TLC, Nordisk and Banijay.

Commented Florentiny, "I am very pleased to join ITV Studios at this exciting time in its international development. There are many opportunities and benefits for French broadcasters to work with us from the outset. We are able to offer highly successful, tried and tested formats as well as develop tailor-made, innovative programming across many genres."
 
The studio‘s other operations are set up in the UK, Los Angeles, Cologne, Madrid, Stockholm and Sydney.