BANGALORE: Utiba, a mobile commerce platforms supplier has partnered with MyWay IPTV for its electronic top up solution.

This association highlights the capability of utilising a retail presence enabled by electronic media to distribute or collect payment for an electronic commodity, the company said in a statement.
 
MyWay IPTV is the brand from Smart Digivision, which has entered into long term contract with BSNL and MTNL to provide interactive video services to customers in 54 cities across India.

MyWay IPTV COO Kapil Dev Kumar said, "Association with Utiba enables us to provide our customers easy recharge option so that they can enjoy hassle-free, seamless service. We chose Utiba because they have domain knowledge, technology and a focused attitude towards mobile financial transaction domain."
 
Utiba co-CEO Justin Ho added, "With our association with MyWay IPTV we have taken Electronic top up beyond the telecom infrastructure. We have witnessed success for this model with some of our installations in other countries. This is one step short of the customer eventually using his own wallet to make such transactions."

Founded in 2007, MyWay IPTV Service is offered to customers of fixedline telecom BSNL and MTNL, through their broadband network.