MUMBAI: In its endeavour to reach out to the trendy, fashion oriented consumers, Samsung Mobile has become the sponsor of ibibo iFashion Photographer organised by the social networking site.

Samsung will be using the 8.0MP Samsung Ultra Touch mobile to lead this association since even fashion photographers can even shoot with this phone, given its superior camera performance. ibibo.com’s initiative for fashion photography is fast becoming the largest fashion photography network online, with iFashion Photographer entering season three.

The premise targets budding fashion photographers across India. It offers an opportunity to shoot international models with the best make-up artist and stylist, under the supervision of India’s leading fashion photographer, Jatin Kampani.

Samsung Ultra Touch Phone found ibibo iFashion Photographer platform extremely interesting and relevant to the product. As part of the initiative, photography enthusiasts participate by simply uploading their photos on ibibo.com. The ibibo community votes for the photos they like best. The judge of the competition, Jatin Kampani, chooses the top 5 Fashion Photographers of the season. The 5 will get to win a Samsung Ultra Touch mobile each.

Samsung India Electronics country head Samsung Telecom Division Sunil Dutt says, "Samsung Ulta Touch re-defines perfectionism in style, design and technology in full touch. Through the interactive platform of this contest. We are seeking to communicate the superior multimedia features of the Samsung Ultra Touch like its embedded 8 megapixel camera with dual power LED flash and smile shot mode that ensures that customers can capture incredible photographs on this phone."

ibibo.com CEO Ashish Kashyap adds, “We couldn‘t be more pleased to welcome a global brand of the caliber of Samsung as our partner. With this brand association, we couldn‘t have hoped for better fit for our fashion photography initiative”.