Available 24x7, it can be seen by Comcast subscribers on channel 300, for $14.99 per month.

Comcast director national ethnic marketing Natalie Rouse said, "We are pleased to launch Setanta Sports in California. The network‘s exciting mix of popular programming appeals to our multicultural customers, as well as those who are international sports fans."

"We are delighted to announce our availability to Comcast‘s Northern California community. Setanta‘s continual growth in distribution is testament to the increased popularity of soccer and rugby in the US. We‘re certain that Comcast subscribers will be excited about the offerings our channel will provide," said Setanta Sports International MD Roger Hall.

The channel will become available on a rolling basis and is currently available in select cities, including Santa Clara and Sunnyvale. The channel will continue to be launched in new cities throughout the Bay Area by the end of the year.