MUMBAI: Indian Film Company‘s(IFC) Striker is set to premiere on YouTube along with its Indian theatrical release on 5 February.

Through this, IFC aims to look outside of conventional theatrical release and move towards alternate modes of distribution. 
 
In US, Striker will be available for rent on YouTube. Outside the US, Striker will be available for free on www.youtube.com/studio18.

In order to ensure that the revenues from the Indian theatrical release are maximised, the film will be not be available for the YouTube traffic originating from India. 
Commenting on the development, The Indian Film Company India CEO Sandeep Bhargava said, "The premiere of Strike on YouTube is yet another feather in our cap as YouTube is the world‘s most popular online video community. We are excited about this association as this will help us reach out to our audience in a focused manner and a very cost-effective way."

Striker, directed by Chandan Arora, stars Telugu superstar Siddharth Narayan of Rang De Basanti fame along with Anupam Kher, Aditya Panscholi, Vidya Malavade among others.