MUMBAI: In a major development, the Walt Disney channels have decided to move out of Star Den‘s distribution network. The bouquet of three channels will be handled by Sun Distribution Services, the recently floated distribution arm of Sun TV Group, from 1 April.
This will be the first time that Sun will get to distribute channels outside its network, creating a bouquet that would have appeal outside the southern language TV audiences.
Indiantelevision.com was the first to report that Sun TV Network would enter into the distribution of television channels business, along the lines of Star Den, Zee Turner and MSM Disocvery.
As part of this plan, Sun has signed a multi-year distribution agreement with The Walt Disney Company to distribute Disney Channel, Disney XD and Hungama TV across multiple platforms, including cable TV, DTH and IPTV, in India.
Says The Walt Disney Company India MD Mahesh Samat, "We are delighted to partner with Sun Distribution Services, to further strengthen the reach and relevance of Disney in India. Our agreement further consolidates the strong position of Disney Channel, Disney XD and Hungama TV across multiple platforms in the country and provides kids and families increased access to content anywhere and anytime."
Sun Distribution Services, a division of Sun Network Group‘s Kal Comm Pvt Ltd, will target several independent channels like Sahara One.
Says Sun Distribution Services COO Tony D‘Silva, "The Sun Network commands a strong consumer loyalty from TV viewers across India and this entry of the Disney channel network will help make us a more comprehensive and entertaining package of offerings with content that appeals to kids and families. This is a significant milestone for Sun Distribution Services towards creating an alliance of strong television stations catering to different audiences and geographies."
